Reinventing Watsu.me – Comprehensive Website Overhaul and Voucher System Innovation

Tasked with rejuvenating Watsu.me’s outdated online presence, our challenge was to modernize the website while developing an efficient, integrated voucher system. This project demanded a blend of technical expertise, creative collaboration, and strategic foresight.

Project Overview

Objective: To transform the dated Watsu.me website into a responsive, modern platform and replace the old third-party voucher system with a custom WordPress plugin.
Approach: Collaborative design development with a studio, complete website rebuild, and custom plugin creation.
Outcome: A visually appealing, user-friendly website with a seamlessly integrated voucher system, enhancing both user experience and operational efficiency.

Challenges and Solutions

Modernizing the Website: Upgrading an old, non-responsive website to a contemporary, mobile-friendly design.
Voucher System Overhaul: Replacing an outdated, third-party voucher system with a more efficient, integrated WordPress plugin.
SEO Preservation: Ensuring that the website’s redevelopment did not negatively impact its established SEO values and URL structure.

Implementation

Website Rebuild: Constructing the website from scratch based on designs provided by a collaborative studio.
Custom Plugin Development: Crafting a bespoke WordPress plugin to handle the voucher system, tailored to the client’s specific needs.
SEO and URL Management: Meticulous planning to maintain existing SEO rankings and URL structures during the transition.

Results

Enhanced Website Functionality and Design: A modern, responsive website providing a significantly improved user experience.
Streamlined Voucher System: A custom, integrated voucher solution enhancing both customer convenience and backend management.
SEO and URL Integrity: Successful preservation of SEO standings and URL structure, ensuring continuity and online visibility.